Privacy Policy

We are committed to your privacy and fair practices.

Last updated: March 3, 2020

1. Types of Information Gathered about Users

Blue Mouse Holdings, LLC, dba Hops & Curds (“we” or “Hops & Curds”) appreciates that you care how information about you is used and shared. The information we gather about Users of the website located at www.hopsandcurds.com (“Site”) enables us to provide you with services and information and helps us to personalize and improve our services (“Services”). Here are the types of information we gather:

Information You Give Us:

We receive and may store any information you enter on the Site or provide us in any way. For example, you provide us with information when you submit an inquiry or provide feedback, subscribe to our emails or blog posts, or interact with the Site in other ways. We may ask you to provide us with certain personally identifiable information, such as your name, email address, phone number, and mailing address. Some of the information we ask you to provide is mandatory and some may be optional. If you do not provide the mandatory information requested for a particular activity, you will not be permitted to participate in that activity.

Automatic Information:

We receive, analyze, and store certain types of information whenever you interact with the Site, whether or not you have agreed to the Hops & Curds Terms of Use. For example, we may collect the IP address used to connect your computer to the Internet, your email address, information about your browser and operating system, the Uniform Resource Locators (URLs) of the websites you visit before and after our Site, and information about how you move around our Site. We may place cookies on your computer to prevent fraud, to personalize your experience on our Site, to collect and store information (such as information about your session and how often you visit the Site), and to improve our Services. A cookie is a small piece of information that a website can send to your browser and may then be stored on your computer’s hard drive. You may be able to block, delete, or disable cookies, but doing so may prevent you from taking advantage of some or all the Services.

Information on Facebook^®, Instagram^®, and Social Media:

If you link through, to, or otherwise interact with our Site through our Facebook, Instagram, or other social media account, you also may provide us with information from or accessible through any social media account you have on the same platform.

Information from Other Sources:

We may combine information you provide us with information from third parties to correct our records, personalize your experience, or enhance our services. This may include, but is not limited to, information from our Third Party Service Providers. We also may use Google Analytics and other automated tracking methods through our Site.

2. How Hops & Curds Shares the Information It Receives

Information about our Users is a critical part of our business. We will not sell your personally identifiable information to others, but we may share User information with others in the following ways:

With Other Authorized Third-Party Service Providers:

We have agreements with other companies and individuals to perform functions on our behalf (“Third-Party Service Providers”), such as providing marketing assistance, operating or hosting our Site, and analyzing data. We may share your personally identifiable information with these Third-Party Service Providers so they can provide the services that we have contracted with them to provide. The use of your personally identifiable information by such parties is subject to their privacy policies and is not subject to our control.

With Other Websites:

Our Site may include links to other websites. When you access these links, you may be directed away from our Site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. You may obtain useful information about Internet advertising companies, including how to opt out of their information collection, by contacting the Networking Advertising Initiative and the Digital Advertising Alliance.

To Parent or Affiliated Companies:

While we currently do not have a parent company, subsidiaries, or any other companies under a common control, we may in the future, and we may share your personally identifiable information with these companies, in which case we will require them to honor this Privacy Policy.

In a Change of Ownership:

As we continue to develop our business, we might merge with or be acquired by another company. If this happens, the successor company could acquire the information we maintain, but personally identifiable information would remain subject to this Privacy Policy.

For Hops & Curds’ Protection or the Protection of Others:

We may disclose your personally identifiable information if we believe in good faith that such disclosure is necessary to comply with the law or a court order, enforce this Privacy Policy, or protect the rights, property, or safety of Hops & Curds, our Users, or others.

3. Security of Your Information

When you provide us with personally identifiable information, you acknowledge that, even with reasonable security measures in place, third parties might unlawfully intercept or access transmissions or private communications. It is also important for you to protect against unauthorized access to your computer, secure your password, and sign off when you finish using a shared computer.

4. Managing Your Information

You have options for managing your personally identifiable information with us:

We will not send you third party promotional emails without your permission. As a condition of agreeing to these Terms, however, you agree to receive from us promotional and administrative emails related to your activity on our Site or to our products and services, including announcements about new features or changes to the Site or our products and services.
If you no longer want to use the Site, you may ask us to stop sending you promotional emails by contacting us at hello@hopsandcurds.com. Your personal information may remain in our historical records, but you will no longer receive emails from us about new features or changes to the Site or our products and services unless you subscribe again.
Please note that, because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

5. Children’s Privacy Issues

We do not knowingly collect information from anyone under the age of 13. If you are aware of any instance where we have collected information from or about someone under the age of 13, please inform us immediately.

6. GDPR

If you are in a country that is governed by the European Union General Data Privacy Protection Regulation (“GDPR”), then you may be a “data subject” and the following may be applicable to you:

To the extent GDPR regulations regarding the processing of your personal data (“Personal Data”) apply to Hops & Curds, under certain circumstances we may be considered a “data controller.” Personal Data includes your name, address, email address, telephone number, job title, credit card information, social security number, size information, and geolocation, some of which we may collect and process and some of which may be collected and processed by third parties. These third parties may be considered “data controllers” in their own right, and you should review their privacy policies

We process your Personal Data only as necessary to offer and provide products to you. Our legal basis for processing includes:

Complying with legal requirements.
Managing and improving our website and our relationship with you.
Providing you with information about our products and offerings.

We will retain your Personal Data only for so long as reasonably necessary to fulfill your order and offer additional products to you. We also retain your Personal Data for the time necessary to meet legal requirements and any applicable statute of limitations.

Because Hops & Curds is in the United States, your Personal Data for which we may be considered the data controller will be transferred to the United States.

Depending upon the laws applicable to you, the following rights may apply:

You have the right to object to our processing your Personal Data and, upon receiving such notice, we will stop processing your data, which may mean we cannot ship products to you. For example, without your Personal Data we will not be able to arrange for shipping products to you.
You may restrict our processing your Personal Data.
You may ask to update your Personal Data on a going-forward basis.
You may request a copy of your Personal Data that we have stored and maintained.
You may request that your Personal Data be deleted, but some Personal Data may not be deleted for legitimate legal reasons.
You may request that your Personal Data be transferred to another party.

If you ask to exercise any of the above rights, you must send the request to our Privacy Department at hello@hopsandcurds.com. We will respond to your request as soon as possible.

7. Changes to This Privacy Policy

We reserve the right to modify this Privacy Policy at any time. Changes will take effect immediately upon posting, so please review this policy whenever you visit this Site. We will note the date of the last update at the top of the policy. If we make material changes to the policy and you are subscribed to our emails or blog posts, we will notify you by email about the change.